Hi!
You can call me Gui.
I’m currently at BBH NY as a Group Creative Director (Art).
Thanks for coming by :)
guiracz@hotmail.com
*Green card holder.
ACHIEVEMENTS:
Most effective campaign of the year by WARC 2025
Most awarded Group Creative Director at Global Creative Ranking One Club 2024
#2 Group Creative Directors One Show 2024
2024 Fast Company’s World Changing Idea
#1 Creative Director in the US at Cannes Lions 2023
#3 Creative Director in the World at Cannes Lions 2023
AdAge #1 award-winning campaign of Cannes Lions 2023
McCann NY Named Best Agency of the Year at the Campaign US Big Awards 2023
Campaign of the Year 2023 CampaignUS/Epica
One Show Top 10 Most Awarded Creative Director in the U.S. - The One Show 2020
One Show Top 3 Most Awarded Creative Team from U.S. - The One Show 2017
AWARDS:
Cannes Lions, Grand Prix Design – "ADLaM" Microsoft
Cannes Lions, Grand Prix Creative Business Transformation – "ADLaM" Microsoft
Cannes Lions, Gold – "ADLaM" Microsoft
Cannes Lions, Gold – "ADLaM" Microsoft
Cannes Lions, Gold – "Dream" WCFF
Cannes Lions, Gold – "Documents" GunXGun
Cannes Lions, Gold – "Run. For. Life" Red Cross
Cannes Lions, Gold – "Run. For. Life" Red Cross
Cannes Lions, Silver – "ADLaM" Microsoft
Cannes Lions, Silver – "ADLaM" Microsoft
Cannes Lions, Silver – "The One Exhibition” Leica
Cannes Lions, Silver – "Instant Leica" Leica
Cannes Lions, Silver – "Dream" WCFF
Cannes Lions, Silver – "Unsung Heroes" Progressive
Cannes Lions, Silver – "100 things" GunXGun
Cannes Lions, Silver – "Connections" Land Rover
Cannes Lions, Silver – "Connections" Land Rover
Cannes Lions, Silver – "In Someone Else’s Shoes" Santander
Cannes Lions, Silver – "Run. For. Life" Red Cross
Cannes Lions, Bronze – "ADLaM” Microsoft
Cannes Lions, Bronze – "ADLaM” Microsoft
Cannes Lions, Bronze – "ADLaM” Microsoft
Cannes Lions, Bronze – "Anytime Anytime” Anytime Fitness
Cannes Lions, Bronze – "The One Exhibition” Leica
Cannes Lions, Bronze – "Run. For. Life" Red Cross
Cannes Lions, Bronze – "Ali, Kiss, Che" Leica
Cannes Lions, Bronze – "Documents" GunXGun
Cannes Lions, Bronze – "Documents" GunXGun
Cannes Lions, Bronze – "Beware of Look-alikes" Land Rover
Cannes Lions, Bronze – "Eyelashes" Bonogrão Coffee
Cannes Lions, Bronze – "Blood Donation" Santa Casa São Paulo
Cannes Lions, Bronze – "Telefonica + Google" Maps
Cannes Lions, Bronze – "Different Sides" LG
Cannes Lions, Bronze – "Eyelashes" Bonogrão Coffee
Cannes Young Lions Brazil 2011 Delegation
One Show, Best of Discipline – "ADLaM” Microsoft
One Show, Best of Discipline – "ADLaM” Microsoft
One Show, Best of Discipline – "ADLaM” Microsoft
One Show, Gold – "One Exhibition” Leica
One Show, Gold – "One Exhibition” Leica
One Show, Gold – "ADLaM” Microsoft
One Show, Gold – "ADLaM” Microsoft
One Show, Gold – "ADLaM” Microsoft
One Show, Gold – "ADLaM” Microsoft
One Show, Gold – "ADLaM” Microsoft
One Show, Gold – "ADLaM” Microsoft
One Show, Gold – "ADLaM” Microsoft
One Show, Gold – "Bauhaus Workshop" Leica
One Show, Gold – "Run" Red Cross
One Show, Gold – "Dream" WCFF
One Show, Gold – "Dream" WCFF
One Show, Gold – "Docs" GunXGun
One Show, Silver – "ADLaM” Microsoft
One Show, Silver – "ADLaM” Microsoft
One Show, Silver – "Someone Else’s Shoes” Santander
One Show, Silver – "Bauhaus Workshop" Leica
One Show, Silver – “Run” Red Cross
One Show, Silver – "Dream" WCFF
One Show, Silver – "Dream" WCFF
One Show, Silver – "Docs" GunXGun
One Show, Bronze – "Atomic” Smirnoff
One Show, Bronze – "One Exhibition” Leica
One Show, Bronze – "One Exhibition” Leica
One Show, Bronze – "Someone Else’s Shoes” Santander
One Show, Bronze – "Bauhaus Workshop" Leica
One Show, Bronze – “Run” Red Cross
One Show, Bronze – "Someone Else’s Shoes” Santander
D&AD, Yellow Pencil – "In Someone Else’s Shoes" Santander
D&AD, Graphite Pencil – "The One Exhibition” Leica
D&AD, Graphite Pencil – "The One Exhibition” Leica
D&AD, Graphite Pencil – "ADLaM” Microsoft
D&AD, Graphite Pencil – "Run" RedCross
D&AD, Graphite Pencil – "Run" RedCross
D&AD, Graphite Pencil – "Dream" WCFF
D&AD, Wood Pencil – "The One Exhibition” Leica
D&AD, Wood Pencil – "The One Exhibition” Leica
D&AD, Wood Pencil – "ADLaM” Microsoft
D&AD, Wood Pencil – "ADLaM” Microsoft
D&AD, Wood Pencil – "ADLaM” Microsoft
D&AD, Wood Pencil – "ADLaM” Microsoft
D&AD, Wood Pencil – "The Instant Leica" Leica
D&AD, Wood Pencil – "Bauhaus Workshop" Leica
D&AD, Wood Pencil – "Bauhaus Workshop" Leica
D&AD, Wood Pencil – "Dream" WCFF
D&AD, Wood Pencil – "Dream" WCFF
D&AD, Wood Pencil – "Unsung Heroes" Progressive
D&AD, Wood Pencil – "Hardee’s Book" Hardee’s
D&AD, Wood Pencil – "Hardee’s Book" Hardee’s
D&AD, Wood Pencil – "Documents" GunXGun
D&AD, Wood Pencil – "Connections" Land Rover
D&AD, Wood Pencil – Telefonica + Google Maps
Clio Awards, Grand Clio Design Craft - "ADLaM” Microsoft
Clio Awards, Grand Clio Digital/Mobile & Social Media Craft - "ADLaM” Microsoft
Clio Awards, Grand Clio Photography - "The One Exhibition” Leica
Clio Awards, Gold Film - "Hands” New York Lottery
Clio Awards, Gold Design Craft - "ADLaM” Microsoft
Clio Awards, Gold Digital - "ADLaM” Microsoft
Clio Awards, Gold Art Direction - "The One Exhibition” Leica
Clio Awards, Gold Print - "The One Exhibition” Leica
Clio Awards, Gold Photography - "The One Exhibition” Leica
Clio Awards, Gold - "Anytime" Anytime Fitness
Clio Awards, Gold - "Anytime" Anytime Fitness
Clio Awards, Silver - "Hands” New York Lottery
Clio Awards, Silver - "ADLaM” Microsoft
Clio Awards, Silver - "ADLaM” Microsoft
Clio Awards, Silver - "The One Exhibition” Leica
Clio Awards, Silver - "Run for Life" RedCross
Clio Awards, Silver - "Rocky Mountain High Cheeseburger" Carl’s Jr.
Clio Awards, Silver - "Dream" WCFF
Clio Awards, Silver - Connections Land Rover
Clio Awards, Silver - Beware Land Rover
Clio Awards, Bronze - "The One Exhibition” Leica
Clio Awards, Bronze - "Heart” Donate Life
Clio Awards, Bronze - "Rocky Mountain High Cheeseburger" Carl’s Jr.
Clio Awards, Bronze - "Rocky Mountain High Cheeseburger" Carl’s Jr.
Clio Awards, Bronze - "Run for Life" Red Cross
Clio Awards, Bronze - 3D Tragedies
Clio Awards, Bronze - Different Sides LG Campaign
Art Directors Club, Black Cube - "ADLaM” Microsoft
Art Directors Club, Designism - "ADLaM” Microsoft
Art Directors Club, Best of Discipline Typography - "ADLaM” Microsoft
Art Directors Club, Gold Craft - "Atomic” Smirnoff
Art Directors Club, Gold Design for Good - "ADLaM” Microsoft
Art Directors Club, Gold Design for Good Brand Communication - "ADLaM” Microsoft
LIA Awards, Grand LIA - "Exhibit One" Leica
LIA Awards, Grand LIA - "AdLam" Microsoft
LIA Awards, Transformative Business Impact Gold - "AdLam" Microsoft
LIA Awards, Digital Typography Gold - "AdLam" Microsoft
LIA Awards, Digital Gold - "AdLam" Microsoft
LIA Awards, Art Direction Gold - "Exhibit One" Leica
LIA Awards, Photography Gold - "Exhibit One" Leica
LIA Awards, Film Gold - "Dream" WCFF
LIA Awards, Print Gold - "Docs" GunXGun
LIA Awards, Creative Business Transformation Silver - "AdLam" Microsoft
LIA Awards, Evolution Silver - "AdLam" Microsoft
LIA Awards, Film Silver - "Atomic" Smirnoff
LIA Awards, Craft Silver - "Atomic" Smirnoff
LIA Awards, Print Silver - "Run" RedCross
LIA Awards, Consumer Campaign Bronze - Connections Land Rover
LIA Awards, Art Direction Bronze - Elephant Connections Land Rover
Webbys - "ADLaM” Microsoft
Webbys - "Anytime” Anytime Fitness
Webbys - Film Animation "Dream" WCFF
ANDY Awards, Best of Show Reset Idea - "ADLaM” Microsoft
El Ojo de Iberoamerica, Press Gold - Eyelashes Bonogrão Coffee Old Man
El Ojo de Iberoamerica, Mobile Silver - Invisigram Teto
El Ojo de Iberoamerica, Press Silver - Eyelashes Bonogrão Coffee Lucha Libre
El Ojo de Iberoamerica, Press Silver - Different Sides LG Campaign
El Ojo de Iberoamerica, Inovation Bronze - Telefonica + Google Maps
El Ojo de Iberoamerica, Contenido Bronze – Itaipava Beer 100% Playboy
SXSW Interactive Awards Selection – Invisigram Teto
Effie Awards – Anytime Fitness
Effie Awards – Anytime Fitness
Effie Awards, Silver – Invisigram Teto
Guinness World Records – Longest Team Barbecue
Epica, Grand Prix - “AdLam” Microsoft
Epica, Gold - “AdLam” Microsoft
Epica, Gold - Film Animation "Dream" WCFF
Young Guns, Press Bronze Bullet - Different Sides LG Campaign
Young Guns, Press Bronze Bullet - Eyelashes Bonogrão Coffee Campaign
CCSP, Direct Gold - Telefonica + Google Maps
CCSP, Press Silver - Itaipava Beer 100% Playboy
CCSP, Press Silver - 3D Tragedies
CCSP, Press Bronze - Telefonica + Google Maps
CCSP, Press In book - Different Sides LG Campaign
CCSP, Press In book - Blood Donation Santa Casa São Paulo
Jay Chiat Awards, Bronze - Telefonica + Google Maps
Wave Festival, Press Gold - Different Sides LG Campaign
Wave Festival, Press Bronze - Eyelashes Bonogrão Coffee Campaign
FIAP, Press Gold – Free Press ANJ
NY Festival, Silver - “Bandana Book” BMW
NY Festival, Bronze - Beware Land Rover
NY Festival, Bronze - Telefonica + Google Maps
WPPED Cream Book - Beware of Look-alikes Land Rover
WPPED Cream Book - Connections Land Rover
Luzer’s Archive Publications - "Liver, Kidney” Donate Life
Luzer’s Archive Publications - "Motour” Progressive
Luzer’s Archive Publications - "Unsung Heroes” Progressive
Luzer’s Archive Publications - “3D Tragedies” Gun by Gun
Luzer’s Archive Publications - "Little Things” NAR
Luzer’s Archive Publications - "Dream" WCFF
Luzer’s Archive Publications - "Docs" GunXGun
Luzer’s Archive Publications - "Stories” Play-Doh
Luzer’s Archive Publications - “Connections” Land Rover
Luzer’s Archive Publications - “Burn” Earth Day Network
Luzer’s Archive Publications - “Scars” NYOD
Luzer’s Archive Publications - “Blood Donation” Santa Casa São Paulo
Luzer’s Archive Publications - “Eyelashes” Bonogrão Coffee Campaign
Luzer’s Archive Publications – “Top Toys Campaign” Panasonic Microwave
Ciclope Film Festival Global, Gold - "Dream" WCFF
Ciclope Film Festival Regional, Gold - "Dream" WCFF
Xangai Film Festival Selection - "Dream" WCFF
MAIN JURY PARTICIPATIONS:
D&AD Art Direction Jury
US Young Lions
AICP The Next Awards Jury
D&AD New Blood Mentors
One Show Young Ones Jury